Skill Booster Series: Win the Search; Google, Business Profile & Ads - November 10th

Ever wonder how customers find businesses on Google or why some appear before others in search results? This Skill Booster session focuses on practical, beginner-friendly approaches to using Google’s core tools, designed for small teams, limited time, and everyday business needs. The session explores how Business Profile, search basics, and advertising work together to support visibility and informed digital decisions.

Google Business Profile Basics

Setting up & managing a complete Business Profile

Understanding how customers find local businesses

Using updates and photos to stay visible

Google Search and SEO Foundations

How search results work at a basic level

What helps businesses show up in searches

Improving visibility without technical expertise

Google Ads Essentials

Understanding paid search and display ads

Knowing when ads make sense for a business

Using ads to support specific goals

Measurement and Insights

Introduction to Google Analytics

Understanding what actions users take online

Using data to guide simple improvements

Learning Outcomes

•  Understand how Google tools support business visibility

•  Use Business Profile and search basics more confidently

•  Recognize when and how Google Ads can be effective

•  Make informed decisions using basic performance data

Sessions are Open to Everyone | $69: Tickets available HERE.

Chamber Membership not required

More information HERE.

From the Facebook event page.