Win the Search: Google, Business Profile, & Ads - April 8th

Ever wonder how customers find businesses on Google or why some appear before others in search results? This SkillBooster session focuses on practical, beginner-friendly approaches to using Google’s core tools, designed for small teams, limited time, and everyday business needs. The session explores how Business Profile, search basics, and advertising work together to support visibility and informed digital decisions.

Google Business Profile Basics

• Setting up & managing a complete Business Profile

• Understanding how customers find local businesses

• Using updates and photos to stay visible

  
  

Google Search and SEO Foundations

• How search results work at a basic level

• What helps businesses show up in searches

• Improving visibility without technical expertise

Google Ads Essentials

• Understanding paid search and display ads

• Knowing when ads make sense for a business

• Using ads to support specific goals

Measurement and Insights

• Introduction to Google Analytics

• Understanding what actions users take online

• Using data to guide simple improvements

Learning Outcomes

Understand how Google tools support business visibility

Use Business Profile and search basics more confidently

Recognize when and how Google Ads can be effective

Make informed decisions using basic performance data

$69 per session, tickets available HERE.

From the Facebook event page.