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Skillbooster Series: Public Relations & Content that Cuts through the Noise - February 4th







Ever wonder why some content gets noticed while other messages get lost? This SkillBooster session focuses on practical, real-world approaches to public relations (PR) and content creation designed for small teams, limited time, and crowded digital spaces. The session explores strategies that support clear, consistent storytelling across digital and social platforms.


Content That Gets Attention

-What helps content stand out in crowded feeds

-Writing clear headlines and hooks

-Turning everyday stories into engaging content


Digital and Social PR

-Using social media for visibility and PR

-What to share without major announcements

-Community involvement and partnerships


Practical Tools and Tactics

-Simple content planning for small teams

-Creating a realistic PR and content calendar

-Repurposing one idea across platforms


Measurement and Momentum

-Looking beyond likes and follower counts

-Tracking visibility and engagement

-Building consistency without burnout


Learning Outcomes

-Create content that captures attention and supports visibility

-Turn everyday stories into effective PR and social content

-Build a simple, manageable PR and content plan

-Measure success beyond surface metrics


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